Tata Motors Ltd has introduced the Tata Nano, the cheapest car in the world. Retailing for about $2,000.00, it’s also being called the “peoples car.”
The 2-cylinder engine delivers 35 hp and has have a top speed of 65 miles m.p.h. Even for such a small car, it gets an astonishing 55 m.p.g, but is only being sold in India. Sales to the United States are expected in 2010.
It’s 10.2 feet long, has one windshield wiper, a 623cc rear engine, and a diminutive trunk, according to the company’s Web site.
It does not have air bags or anti-lock brakes — neither of which is required in India — and if you want air conditioning, a radio, or power steering, you’ll have to pay extra.
The car is arriving six months late because of violent protests by farmers and opposition political party leaders over land. Originally, Tata planned on purchasing farm land to build it’s factory from the West Bengal Government. This would have forced farmers who had been working that land for generations, to leave. This forced Tata to move its Nano factory from West Bengal to the business-friendly state of Gujarat.
Originally intended for sale in India only, the reduced numbers in global auto sales have spurred the company into attempting sales in the United States and Europe.
This is one of those story’s that were not sure what to think about. On the one hand we like the idea of an inexpensive automobile that gets great gas mileage. But on the other hand, we don’t want to stand behind one that is either unsafe or is made by a company that is unethical.
I think I’ll pass on the Nano. It reminds me too much of the East German Trabant.
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Source: Green Car Congress
photo credit: bbjee
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{ 32 comments… read them below or add one }
How long can a car that only cost $2000 last. I’m wondering if this is a case of “you get what you pay for.” Good concept – small, good gas mileage, affordable but if it’s unsafe and will possibly fall apart in a couple years, it’s a bad idea.
I love this car because this car can also help our earth….
It’s cheap because of smart design and reduced parts count, which sometimes leads to less to go wrong and greater reliability.
Either way it sure seems cheerful and to the point doesn’t need $40,000 worth of transient hybrid technology to get better mileage.
The Tata Nano, thanks, but no thanks!!
I saw someone do a bit of a review (on television… I think it was that UK show Top Gear) and they were absolutely scathing about this little car… it’s made primarily of plastic and as you so rightly pointed out – few safety features.
Not for me and I can’t help thinking they will little the earth like plastic bags in no time at all.
its highly ironic that the bafoons and morons who drive gas guzzling suv’s and generate maximum waste per capita are sermonising people in developing countries .Is int high time to shed this duplicity and endorse the right of people lower down the order.I would say western sermons,thanks but no thanks.
I guess that it’s time we all learned from the mistakes of the past (and the present) and don’t visit them on the future. Sermons or no sermons this is reality. Please don’t take this personally – this problem is bigger than that and the solutions need to be above retribution, denial and pointless finger pointing. The future belongs to us all and frankly we buffoons and morons have to learn how to give a few things up. Cheers!
Cate, good point. Also, thanks for the Earth Hour shout out. We should all be in on that.
I completly agree with you.The problem is we don’t practice what we preach.Every informed person on this planet is an environmentalist but ask for his/her real initiative,there is nothing to show but zilch.It’s a fact that none of the developing countries figure in even top 30 when it comes to per capita CO2 emissions and municipal waste.Isn’t it a high time we set same standards and let those deserving countries follow the path taken by countries “already there”.I mean we share same DNA traits.
This is great news for Tata Motors, as well as for those whose incomes didn\’t allow for their own car in the past. The Nano is going to make a big difference in the lives of a lot of people, not only for the freedom of movement, but also in increasing the potential for additional commerce (taxis, hauling products longer distances, etc.).
I read a great article about the Nano, though it is actually part of a series of articles. The latest one is titled \”Tata Releases the Nano, No Thanks to Mamata Banerjee\” and it is found at http://economicefficiency.blogspot.com/2009/03/tata-releases-nano-no-thanks-to-mamata.html
Apparently, the politics behind building this car is out of this world.
We would be amazed if we knew what are the production costs of a single car, and how much of the price we pay when we buy a car goes for the profits of the car companies, car dealers, marketing and PR, research, designer, all the transport costs (single car parts are transported from different parts of the worlds) … Also, do you ever wonder why in every few years a new car model comes out – this also costs a lot of money.
What are we really paying for when we buy a new car?
Sabina,
Your right. We’re paying for a lot more than the plastic, steel, glass and fabric in a car. Until recently, we were paying factory workers 100+k salaries (in some cases) and feeding a machine that was antiquated and didn’t keep up with the rest of the world.
It will be interesting to see if the “New U.S. Auto Industry” will continue to sell cars with the same exorbitant sticker pricres but with new looks and bells and whistles, or whether they will restructure their profit margins to offer an auto that is closer to the real cost of the product.
I don’t want to split hairs, but…
To Kumar – very nice of you to lecture us on sermons. I appreciate the restraint you displayed in your first response, which clearly wasn’t a sermon. And to your credit, neither do you believe in generalizing or name-calling.
Adam, what’s the old phrase, “…if it seems too good to be true…” Or another, “You get what you pay for.” I’m 6′2″, 190 lbs. and I can’t imagine packing my wife and daughters into the Tata Nano – which should be renamed the Teeny Nano – for a trip to, say, Colorado. Where does a family’s luggage go? What happens when you’re driving down the interstate and a 30 mph crosswind comes over the road? Does the car flip?
I’m all for environmentally-sound cars, but not at the (potential) expense of safety and comfort.
**Does desiring comfort (read: Room in the vehicle) throw me into the category of “buffoon” or “moron?”
Cgabriel,
Again, another fine and articulate comment. I think that your last question
**Does desiring comfort (read: Room in the vehicle) throw me into the category of “buffoon” or “moron?”
is actually more complicated than it may seem. Of course your not a buffoon or moron. Safety is safety and comfort is comfort. You are actually safer in a vehicle that you are comfortable in and if your jammed in like a sardine, then your not really safe. I’d say the Nano falls in this category for unsafe and uncomfortable.
But after having written about environmental issues for a while, I find it interesting (maddening?) that a lot of people use the safety and comfort issue to defend choices that are damaging and unsustainable. I’ll use the extreme example of Hummer Drivers. A Hummer is not the only vehicle in the world that is safe and comfortable, but ask any Hummer driver and they will tell you that is why they bought it.
What are your thoughts on this?
CGabriel – the question is, what is enough. We all want comfort and safety, but both – a small car and large car will bring you to the place you want to go. I agree, the quality of the drive is different if you own a comfortable car.
Also safety is often an illusion if you speak about cars – surviving a car crash is more luck than anything else.
Owning a big(er) car is a question of ego. I just recently sold my Ford Focus and bought a smaller car. My ego tried to convince me that I’m a looser because I can’t afford a decent car. And all my friends drive cool and fancy cars. Hm.
We are all so spoiled and don’t want to give away some of our fancy “toys”. I just hope one day it will be to late, and at that point these toys won’t help us survive.
Your happiness and wellbeing does not depend on what you own and how comfortable you live.
Hi Sabina. I would disagree with you on your definition of owning a bigger car being a question of ego. I own a bigger car because I have a family of four that drives a lot of places (very long distances) rather than flying. With two little girls under six years old, it’s imperative we have room….and comfort.
You went on to say “Your happiness and wellbeing does not depend on what you own and how comfortable you live.” I couldn’t agree with you more. Possessions don’t improve the quality of your life. But at the same time, as much as I’m willing to sacrifice – and I most certainly am willing to sacrifice – it won’t be at the expense of my daughters or my wife being as safe and comfortable as possible. And my definition of “safe and comfortable” doesn’t mean buying toys to . . . sutain them.
Adam, you make an excellent point…and for the record, in my previous comment, I meant to use the word “sustain.”
Ok then…there are a fair amount of sizable cars that are equally safe as a Hummer (actually, safer) but far better for the environment. If you want the big car – if you “need” the big car – you can have at it, but you can do it in a far more responsible way.
It’s tantamount to the person who says “I’m changing the ways I’m eating. I’m going to IMPROVE my health starting today. Yes I am. Instead of getting the 28 oz. rib-eye at Morton’s, I’m cutting back to the 24 oz. sirloin. And instead of the usual four Cokes I have at dinner…I’m cutting back to two. And the days of three pieces of cheesecake are OVER! Starting today…….two pieces.”
To improve the health of your body, you need to make changes that are far more sweeping than simply cutting back what still may be damaging you. Similarly, you can find cars that are bigger and safer but that only “solves” one part of the equation.
CGarbiel,
I could not agree with you more. I think that one of the reasons that Environmentalist get a bad rap is because people think that we are our Fathers generations Hippies. This is not always the case, but often it is, though this too is changing. I don’t advocate anyone completely giving up anything. In fact, sometimes the greenest thing to do is to do nothing at all. If someone is driving an older model gas guzzling SUV, I will tell them straight up that environmentally they are better off driving it into the dirt, than buying a brand new Hybrid. The energy it takes to create a new car will far exceed the impact that the SUV will have over time.
Your example of eating “less” meat is a good one, and this is what I try to do. I am by nature a carnivore. I could eat beef and bacon three times a day and want more. But I eat less now and will never be a Vegan.
Its all about making “less” of an impact. Were not asking anyone to sell their homes, quite there jobs and move to the country and become farmers who eat oats and grain. We are asking people to look at their own individual lives and ask themselves “Why do I choose to shop here, why do I choose to buy this, will this make me happier, will this make me healthier…”
When I look at not only “how” I consume, but “why” I consume, I find that my impulse purchase decisions drop way off, I find that I don’t “enjoy” shopping, I find that wrapping my hot water pipes and hot water heater in insulating wrap bring me joy. Doing anything “green” for the first time brings me a happiness that I’ve never experieanced before. I smile all the way to the compost pile with my coffee grounds, I get excited when I take my dog for a walk and she drops a nice big load, because then I get to use the biodegradable doggy bags I bought!
I’ve got a car, a 2004 PT Cruiser that is bigger than I need, but you know what? I cant throw my kayaks on top of my Honda Fit! I love both those cars. The PT gets 22 mpg and the fit gets 40.
This whole green movement is not about “how low can you go”, it’s about “how low can you go, while still living safely, comfortably and sustainably.
Thanks for making making this apparent.
it may be worth considering for just a moment in the size and safety matters debate the market for this vehicle.
My bet is the target customer probably packs their entire family and luggage on a train when going to their version of Colorado, and the Nano probably reflects a huge leap forward:
comfort – a guaranteed seat
safety – roof/door riding, not really that safe
IMO this car would never sell in North America, however I do rekon there are a bunch of aspects in the underlying concept that are very interesting. How many US cars claim 55mpg?
BINGO Adam!
“If someone is driving an older model gas guzzling SUV, I will tell them straight up that environmentally they are better off driving it into the dirt, than buying a brand new Hybrid. The energy it takes to create a new car will far exceed the impact that the SUV will have over time.”
Sometimes, I wonder – with our modern quality manufacturing and precision quality – (I drive a ‘96 Datto – which I know will go forever) that perhaps we have all the cars we may ever need?
@samotage
For those that are for this car because of the environmental values here is some food for thought, I believe this car is going to be a curse on our ecosystem. If it enables millions of people across the world to now drive their own car, there is going to be that much more pollution regardless of how eco-friendly it is. The low price tag just means more cars on the road.
@CGabriel – I didn’t mean you personally when I wrote about ego. But it is true for a lot of people. Myself including.
Also, I don’t have children but my husband and I own 2 cars. The second one is rather big and comfortable one. So I also fit in the category of the “spoiled” people. My goal is that one day we will live a more simple life so that we won’t need 2 cars.
“But on the other hand, we don’t want to stand behind one that is either unsafe or is made by a company that is unethical.”
I don’t understand why you made this remark that Tata’s are unethical? It would be great if you can explain.
There has been only one report on Tata’s against Environmentalists and that is at a development of port in India, which possibly may effect turtles. Other than this, there is no report on Tata’s like they are unethical. People in India feel its an honor to work with a Tata Group company.
For all who are debating about the safety aspect, Tata’s will be launching the Nano in US with all the Safety features that you guys require. In India it is not compulsory that a car needs ABS and EPS.
As Sabina pointed out, its some luck to avoid accidents and escape unhurt. If Drivers don’t drink and drive, if drivers pay attention to road rather than speaking on their Cellphones and if drivers pay more attention on road than watching pretty women and handsomer on the roadside, accidents can be averted.
Nano is aimed to make traveling comfortable to those Indians who travel on a Two-wheeler with his wife on pillion and two kids, one squeezed in between and one on the front. This is what was the real inspiration for Mr. Ratan Tata’s intention in creating this car.
Tata never aimed it to make a Rs. 1lac / $2300 car. It was media who put the figure and Tata took it as a challenge. His competitors told openly that it is a impossible task, but it was achieved.
Nano has all the features of a No-Frills car. It has got a compliant engine which meets the Euro IV emission norms.
Disclaimer: I am not working with Tata’s…
Hemal,
Thank you for stopping in and for your comment. Allow me to explain my remark about ethics. I did some freelance writing for http://www.gas2.org many months ago. (An excellent website by the way) and it was then, that I first heard of Tata. At that time, they were trying to force farmers off their land so they could build the factory on a spot that afforded low taxes and cheap land. Fortunately, the media found out about it, and I believe that it was for this reason that they chose the spot that they have now.
I do not fault Tata for making a car in India that would not pass regulatory safety requirements here in the United States, though just because you “can” make an auto that may not be considered safe somewhere else, that doesn’t mean you “should.”
My opinion and everyone is free to their own. I try not to tell people that my opinions are the right ones, instead, I try to initiate conversation. (Just like this) Conversation initiates new views and a broader understanding.
Thanks again.
Thanks Adam for clarifying. I need to tell you that where ever you read the this news, it was misinterpreted. Allow me to explain. Tata’s went to a few state governments for land and West Bengal government offered a good deal.
Tata’s and the Government also traded the land from the Farmers by paying them a fixed premium over amount of money and every farmer had in fact sold their lands to the WB govt.
The news that Tata’s are setting up Nano factory lead to increase in the price of the land. It is exactly after this the real drama started when the opposition {Thrinamool Congress Party} stared an agitation. A few farmers who were greedy went to opposition to help set up agitation to force govt. to pay them more money or return the land.
The opposition sniffed that this may lead to popularity and vote bank politics. Tata’s and the government then offered truce by hiking the price a little, which did not satisfy or where ignored by the agitating party.
Then on, it was a bloody battle which ended when Tata’s left for Sanand, Gujarat. It was not Tata’s fault.
The irony is that this episode still dodges Tata Motors, and it is pitty to know that now some one has sued Mr. Tata for launching the car before elections, giving boost to Narendra Modi of Gujarat for General elections which start from 10th April.
It is utter dirty politics.
I forgot to add that Tata’s and WB govt. also agreed to return some part of the land but not all that was demanded by the opposition…
Adam, I agree with you that opinions are just personal and cannot be forced up on. The Safety features were not present in the earlier cars and were incorporated after they were subsequently invented. Safety features like Air bags and ABS were incorporated in luxury vehicles first when they were invented. It was adapted to lower grades after they were made compulsory.
It is just time, may be two years down the line a Nano will just sport all these. It is a beginning of a revolution in the way the cars are cost manufactured. A lot more technological inventions needs to be done to make this cost effective and even more fool proof. And I agree with all that this car will do pollute the environment.
However, the effect will not be much. The design of Nano leaves every one wanting for one, the rich, the middle class and lower class alike. The rich are planning to just replace their costlier and more polluting cars for Nano as their City commute and use their costlier cars for weekend trips. Nano is more of a status symbol in India right now and if you are driving a Nano, it is not embarrassing. This is exactly where the change would be, and a justification to my claim that Nano would pollute, but not much.
@ScottM – I have a question to your comment. You mean it is OK for us to have cars, but it’s better that millions of people that can’t afford a car better stay without a car in the future?
Also – there are several car types as small as Nano
for example http://www.fiat500.com/eng/ , http://www.smart.com/ , Nissan Micra , Renault Twingo …
You can see a lot of these cars in Europe.
I had a Twingo for years, and if you ask me, there is no safety in this car if some other car hits you with full speed.
The problem is not in the cheap car, but in the dirty technology associated with the production and use of cars in generally. Also the car industry functions the same way as fashion industry – why on earth do we need new car models every few years??? Instead of concentrating on the design the industry should rather concentrate on environment friendlier production and products.
This issue is not really about whether or not people in developing countries should have access to better transport.
It’s not about whether people are deserving or not, stupid or intelligent, greedy or good.
This issue is not even about whether or not this car is better than an SUV.
This issue is about the planet, the environment and ultimately our survival.
If this car were only made available to countries that currently favour large vehicles and high consumption lifestyles this may well be a reasonable step in the right direction.
However, the sad, inconvenient truth is that we have to cut our reliance on personal transport. We are ALL going to have to come to grips with this.
Can all the wonderful people living and breathing in China and India, Africa and Australia, New Zealand and Canada, the US and Nepal and all the other amazing places people live, all have cars. Yes.
Can the planet sustain that kind of consumption? No
Not personal, not racist, not better or worse, deserving or not. Just No.
I hear what you are saying, but I think your logic of blaming the Nano which is an absolute eco car in terms of fuel consumption, CO2 emissions, and raw materials used, simply because it is affordable, is totally warped. It is a bit like blaming the medical profession for increasing elderly mortality because they allow people to live longer.
The Nano is in fact the eco solution for the West and the developing world. If as you are suggesting, you don’t want too many people to be able to afford cars, there is a better and simpler solution that would be very popular with every government – provided they can attach a popular spin on it. The solution is called eco tax. You simply levy an eco tax on big cars cars so only the filthy rich can afford them. You levy a smaller tax on small cars so the very poor can’t afford them. You then use the eco tax revenues collected to provide eco friendly, clean, public transport for the poor. The filthy rich are happy because driving around in even a moderate sized car is a status symbol. The middle class is happy because they can drive around in Nanos and the riff raff can’t. The poor are happy because they get subsidised public transport. Government is happy because it is a chance for them to levy a tax and actually get credit for it. Oh happy days – true utopia indeed!
I think it’s about time the world had more economical transport. Nice article.
There are many people, particularly in the US still claiming that the Nano is unsafe. The Nano is actually safer than the best selling US SUV – the Ford Ranger (or F150). The Euro NCAP crash tests prove it beyond any shadow of doubt. Compare the crash test video. See how the Ford Ranger’s cabin folds up on the offset test. The Nano cabin remains intact and protects the driver. As with all small cars, the Nano has a small, but the Nano’s crumple depth is more effective than the Ford Ranger in absorbing the impact energy, and EuroNCAP tests do measure and take into account the accelerations imposed on the passengers inside in a 35-40mph head-on and offset crash into a concrete block. If the crash were to take place against another vehicle rather than a concrete block, the Nano would do even better compared to the Ford, because the other vehicle’s crumple zone would contribute to the Nano’s limited crumple depth.
Bottom line – The Tata Nano is much safer in a crash at any speed than a Ford Ranger, or for that matter most SUVs.
Ford Ranger 2008 – EuroNCAP rating – 2 Star
http://www.euroncap.com/tests/ford_ranger_2008/342.aspx
Crash Test:
http://www.euroncap.com/Player.aspx?nk=d204eaa3-b2dd-4da6-bbb9-0c7b7ffc3133
http://www.youtube.com/watch?v=QtsZyfll5uk
Tata Nano – 2009 Testing – Expected EuroNCAP Rating – 4 Star
http://www.youtube.com/watch?v=R1FckXItYbo